Sarah Jessica Parker is celebrating the 10th anniverary of her Lovely fragrance with a new special edition bottle. It is decorated with a rose gold coating, and displays her handwritten signature.

To promote the launch, the actress is wearing the word “Lovely” on her sweatshirt in the photo above. SJP is asking fans to share their own memories of the fragrance, tagging @SJPLovely and using the hashtag #LOVELYTurns10. The posts will be featured on sjplovely.com.

SJP said on Instagram today:

Hard to believe #LovelyTurns10 this month.
We are thrilled to announce that we are relaunching the fragrance for you all.
New special edition Anniversary bottle.
Same Lovely fragrance.
Available in the US, UK and Australia. Information on retailers coming soon.
Thank you for all the love you’ve shown Lovely this past decade. X, Sj

SJP recently spoke about why she loves fragrance, telling New York Magazine’s The Cut, about some of her fondest memories – and Estee Lauder’s Aliage was the very first fragrance that she saved her money to purchase when she was 16 years old. Like every teenager in the 1980’s, before that she was wearing the iconic Love’s Baby Soft.

Photo: (L) Christian Hogstedt, @SJP on Instagram